Robo investment tool revolutionises equity crowdfunding

Equity crowdfunding platform Seedrs is set to revolutionise the sector with the launch of its new robo investment product AutoInvest.

Until today’s product launch, investors wishing to make investments on equity crowdfunding platforms have had to research and hand pick every campaign individually.

AutoInvest simplifies the process, opening up early-stage private equity to investors who have been interested in the asset class, but unable to dedicate the time.

The robo investment product allows investors to set criteria for the type of investments they wish to make, for example, the amount they would like to invest per campaign, sector of the economy, the stage of the business etc. The product then automatically invests in companies that meet the criteria set.

Seedrs’ AutoInvest is a pioneering product in the equity crowdfunding sector, capitalising on recent trends in the robo investment sphere.

Today’s launch sees the first iteration of AutoInvest with set features. However, Seedrs plans to roll out further customisable features over the coming weeks.

Jeff Kelisky, CEO at Seedrs, says: “Seedrs is leading the way with new developments in the online early-stage investment sector and we are always striving to further innovate. After launching our pioneering secondary market, we expanded our focus over to advances in automation and AI, and we’re thrilled to be launching another sector first with Seedrs’ AutoInvest. This exciting new feature opens up the asset class to more people than ever before.”

Joel Ippoliti, Chief Product Officer at Seedrs, adds: “Understanding what our customers want is at the core of what we do. There are investors who want it to be quicker and easier to build a diverse early stage investment portfolio, but still want to have oversight and control over their investments. Bringing customisation and transparency to an auto invest tool such as this is a real game changer; there’s nobody else doing anything quite like it.”

The launch of AutoInvest follows Seedrs’ £10 million round of funding in October 2017 led by superstar fund manager Neil Woodford. The London-based fintech company pledged to use funds raised for advances in robo-investment, AI and automation.

In addition to Woodford, tennis player Andy Murray is also an investor in the tech start-up.

Seedrs has funded 650 deals so far and has more than £390m invested on its platform.

Sources:

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All figures correct as at 19.11.2018.